Senior eCommerce SEO Consulting

eCommerce consulting, by the hour.

Book a paid call with a Strategic SEO & Content Director who’s been in the trenches with dozens of D2C and eCommerce brands, and walk away with the answer you came for.

See Pricing → How it works

$250per consulting hour

10+ yrsin eCommerce SEO

Paid upfrontbook and go

Why hourly consulting

The fastest way to get senior SEO advice without the agency runaround.

Most consulting engagements start with three discovery calls, a proposal cycle, and a six-week ramp-up before anyone says anything useful. That’s not what this is. You pay for an hour. You get an hour of senior strategic thinking. You leave with answers. The whole point is to compress a $15,000 audit engagement into a single paid call when that’s all the situation actually requires.

Honest disclaimers

Who this is actually for.

A good fit

You run or lead marketing for an eCommerce store between $500K and $50M in annual revenue.
You've already tried the obvious SEO stuff and your traffic has plateaued.
You have one or two specific questions that an experienced strategist could answer in an hour.
You want a second opinion on a migration, a replatform, or a major SEO decision.
You're an agency or in-house lead who needs a senior brain to pressure-test a strategy.
You'd rather pay $250 once than $15,000 for a retainer that doesn't fit your actual problem.

Not a good fit

You want someone to do the work, not advise on it. I consult, I don't execute.
You're hoping for free advice. Every call here is paid in advance.
You need paid ads, email marketing, or CRO. I do organic search and content only.
You're pre-revenue or pre-product. SEO consulting won't help yet.
You want guaranteed rankings. Nobody who can deliver SEO results will promise that.
You expect this to replace a full-time SEO hire. It's strategic counsel, not headcount.

Engagements

Four ways to buy my time.

Every engagement is pure consulting time. No deliverables shipped after the call. No proposals to chase. Pay in advance, show up, get answers. If a recap or follow-up doc is needed, that’s another paid hour.

The whole process

From booking to answer in under 72 hours.

Office Hours

$175 30 minutes

A second opinion. A quick gut-check. Twenty minutes of focused strategy on one specific problem.

Single 30-minute video call
One topic, one decision
Recording shared after
Pre-call intake form

Best for: "I just need a sanity check before I do this."

Book Office Hours →

★ Most Popular

The Strategy Hour

$250 60 minutes

The standard call. One full hour of senior eCommerce SEO strategy, with your screen shared and your real questions answered in real time.

Single 60-minute video call
Live screen-share over your store
Recording & transcript shared after
Pre-call intake form
Async follow-up question via email

Best for: a focused working session on a real strategic problem.

Book The Strategy Hour →

Diagnostic Sprint

$499 90 minutes

A live forensic audit. You watch me crawl your store, pull data, surface the problems, and prioritize the fixes — in real time, with your team in the room.

Single 90-minute video call
Live SEO diagnostic on your store
Up to 3 team members on call
Recording & transcript shared after
Pre-call intake form

Best for: when you need a deep dive but not a multi-week engagement.

Book a Diagnostic Sprint →

Standing Advisory

$1,500 per month

Your phone-a-friend SEO director. Two calls a month, async voice notes in between, and standing access to the brain you'd otherwise pay $250K a year for.

Two 60-minute video calls per month
Unlimited async voice notes (Loom/WhatsApp)
48-hour response time on async
All call recordings archived
Cancel anytime, no minimum term

Best for: founders & marketing leaders who need senior counsel on tap.

Start Standing Advisory →

No discovery calls. No proposals. No invoice chasing. The whole point of hourly consulting is that the friction disappears.

Pick & pay

Choose the engagement size that fits your problem. Pay upfront through the booking link. Calendar slot reserves only after payment clears.

Send context

Complete the short intake form: your store URL, top three questions, what you've already tried. Five minutes of your time, hours saved on the call.

iii

Show up

We meet on Zoom. You share your screen. I share mine when useful. Real questions, real answers, real strategy. No theater.

Get the recording

Within 24 hours you receive the call recording, an auto-transcript, and a short bullet recap of the next steps you should take.

Areas of expertise

What I'll actually help you with.

Ten years inside eCommerce stores teaches you what actually moves traffic and what’s a distraction. Here’s what’s in scope for a paid call:

eCommerce SEO Strategy

Multi-quarter roadmap building, KPI frameworks, prioritization, and the hard architecture decisions you've been putting off.

Category & Collection Architecture

Information architecture review, faceted navigation strategy, collection structure for Shopify, BigCommerce, and headless stacks.

Product Page Optimization

PDP content strategy, schema markup, internal linking patterns, and the small changes that compound across thousands of SKUs.

Content Strategy & Topic Clusters

Editorial planning, topic cluster mapping, programmatic SEO frameworks, AI-assisted content workflows that don't smell like AI.

Migration & Replatform Planning

Pre-migration audits, URL mapping strategy, redirect planning, post-launch rank protection. Shopify-to-headless, BigCommerce moves, Magento exits.

Technical SEO Triage

Crawl issues, indexation waste, Core Web Vitals, schema implementation, faceted nav crawl traps, JavaScript rendering problems.

Keyword Cannibalization

When your blog post is outranking your category page. When two product variants are eating each other. Mapping and untangling overlap.

Recovery & Penalty Diagnosis

Traffic drops, algorithm hits, manual actions. What likely caused it, how to read the data, and the realistic path back.

Hiring & Vendor Selection

You're evaluating SEO agencies, content vendors, or in-house hires. I'll tell you what to look for and what the proposals are hiding.

Who you're hiring

Why this call is actually worth $250.

Most consulting calls are someone learning your business in real time. This one isn't.

I’m Matthew Lovett, Strategic SEO & Content Director at 1Digital® Agency in Philadelphia. I lead enterprise eCommerce engagements across Shopify, BigCommerce, and headless stacks. Before 1Digital, I founded Crimson Sigil Media and ran independent SEO operations for D2C brands across health, lifestyle, and specialty retail.

What that means on a paid call: I’ve already seen your problem. I’ve watched it play out across dozens of stores. The hour you’re paying for isn’t me thinking through your situation from scratch. It’s me telling you which version of this problem you have, what the three viable paths look like, which one fits your team and budget, and what the failure modes are for each. That’s what senior strategic time actually buys you.

10+

Years in eCommerce SEO

50+

D2C brands advised

Platforms, deeply

Sixty minutes on Zoom with Matt was worth more than three months with our previous agency. He found the cannibalization issue, sketched the fix, and we shipped it the next week. Traffic was up 22% inside a quarter.

Placeholder Name — Director of Growth, [Brand]

Common questions

Things people ask before booking.

Do I really have to pay before the first call?

Yes. Every engagement is paid in advance through the booking link. There are no free discovery calls, no introductory chats, no sales meetings. This isn’t gatekeeping for its own sake — it’s how senior consulting actually works, and it’s what lets me keep rates accessible. Free calls require a sales funnel to make economic sense. Paid calls don’t.

What's actually included in the price?

The call itself, a pre-call intake form, the recording and auto-transcript afterward, and a short bullet recap of agreed next steps. For The Strategy Hour ($250) and up, you also get one async follow-up question by email within seven days of the call. That’s it. Anything beyond that is a new engagement.

What if I need more than an hour?

You have three options: book a Diagnostic Sprint ($499 / 90 min), book multiple Strategy Hours back-to-back, or start a Standing Advisory retainer ($1,500/mo). For most situations, an hour is enough to either solve the problem or scope what a deeper engagement would look like.

Can I get a refund?

Full refund if you cancel more than 24 hours before the call. Within 24 hours, no refund — but I’ll happily reschedule once. No-shows forfeit the booking. These rules exist because the calendar slot is the product. If you book it and don’t use it, that hour is gone for both of us.

Will you sign an NDA?

Yes, mutual NDAs are fine. Send it over before the call. I will not sign non-competes, exclusivity agreements, or anything that would restrict my ability to work with other clients in your space — that’s incompatible with how independent consulting works.

Can my team join the call?

Yes. Office Hours and Strategy Hour are designed for one or two people max. Diagnostic Sprints accommodate up to three team members. For Standing Advisory, the primary contact joins both monthly calls; other team members can join ad-hoc on the second call.

Do you do paid ads, email, or CRO?

No. I do organic search and content strategy. If you ask me about your Meta Ads on the call I’ll politely redirect. I have trusted referral partners for paid, email, and CRO and I’m happy to introduce you to them — but I won’t pretend to be a generalist agency. Specialization is the entire point.

Can you execute the work after the call?

No. I consult only. I do not write content, fix code, run ad accounts, manage retainers, or hand-execute audits. The output of an engagement is the strategy and the recording of how we got to it. You or your team (or your agency) execute. This is why hourly consulting works as a business model — it scales with my brain, not my hands.

How do you handle invoicing for companies?

Bookings are paid by card at the time of booking through Stripe. If your company requires invoicing through a procurement system, email me before booking and I’ll send a Stripe Invoice you can pay through your AP process. Note: the calendar slot only locks when payment clears, so invoiced engagements are typically scheduled 5-10 days out.

Is this just for eCommerce?

Mostly yes. My deepest expertise is eCommerce SEO — Shopify, BigCommerce, WooCommerce, Magento, headless stacks. I’ll take calls from B2B SaaS, lead-gen sites, and content-heavy publishers too, but the work is sharper when you sell physical or digital products to real customers. If you’re not eCommerce and you’re not sure I’m the right fit, ask before booking.

Book a call. Get answers.

The Strategy Hour at $250 is the most-booked option. Pay, schedule, and get an hour of senior eCommerce SEO strategy on the books.