Find the revenue hiding in your store.
I’m Matthew Lovett, a business growth specialist and SEO expert who’s spent more than a decade turning under-performing eCommerce sites into compounding growth engines.
Most stores aren't losing to competition. They're losing to themselves.
You're spending more on ads to make less.
Paid traffic costs keep climbing. Your conversion rate is flat or even going down. Somewhere in your category structure, your product pages, your internal linking, your content, there is real revenue sitting unclaimed. You can feel it. You just can’t see where.
A strategist who's lived inside hundreds of stores.
After seeing what works and what doesn’t across literally hundreds of eCommerce stores, ranging from tiny one-man operations to national enterprise brands, I’ve honed in on the most common roadblocks online stores face. If there’s a dollar left on the table somewhere, I’ll sniff it out.
Four ways we can work together.
The Revenue Gap Analysis for eCommerce Stores
An hour of direct consultation on store SEO performance and organic revenue. You tell me what your store's pain points are, and I'll show you in real time what is holding your website back.
Learn more →- Technical SEO health
- Category & collection architecture review
- Product page optimization gap analysis
- Keyword / page cannibalization
- Conversion blockers
- Content strategy guidance
- Executive readout call + recorded walkthrough
eCommerce SEO Strategy
Two page report that breaks down exactly what's wrong with your online store, how to address key issues, and easy-to-impliment opportunities that can help take your business to the next level.
- Technical SEO overview
- Category strategy and optimization ideas
- Best areas for potential growth over the next 12 - 18 months
- Is your content working for you or against you?
Diagnostic Collaboration
For brands looking for a little more, this 90-minute engagement includes live screen-sharing and direct implementation. Want to make SEO enhancements to your site in real time? I'll walk you through it or even do it myself.
- Get live guidance on category and product page creation, meta titles, blog copy, alt tags, and more
- Real time keyword research and implementation
- UI / UX review and recommendations
- Includes everything from The Revenue Gap Analysis
Ongoing Growth Consultation
Two strategy calls per month + ad hoc "phone a friend" SEO / Marketing priority guidance via chat & email. Monthly opportunity report that summarizes the key action items from our calls and directs you on what to act on for the most impact.
- Shopify and WooCommerce stores only
- Expand beyond SEO / Content with insights for Meta advertising, Google ads, and more.
- Live implimentation and experimentation
- Best for stores already in growth mode that want to turn on the afterburners
A process built for clarity and growth
No bloated discovery or sales pitch process, no administrative overhead or project management time to account for. Select the engagement that works for you and let’s down to business.
Diagnose
A working session and forensic review of your store. I find the gap, you understand it.
Prioritize
Every finding ranked by revenue impact and effort. You always know what to do next.
Execute
I either lead execution with your team or hand off a playbook clear enough to run without me.
Measure
Real numbers, not vanity dashboards. Revenue attributable to the work, reviewed every quarter.
I've sat on all sides of the table: agency strategist, founder, eCommerce store owner, and in-house director. The work that matters is always the same: find the gap.
I’m Matthew Lovett. I currently lead SEO and content strategy at 1Digital® Agency, where I oversee enterprise eCommerce engagements across Shopify, BigCommerce, and headless stacks. Before that, I founded Crimson Sigil Media and ran independent SEO operations for D2C brands across health, lifestyle, and specialty retail.
What you actually get when you hire me: a strategist who’s seen the inside of dozens of stores, who knows what works because he’s had the privilege of implementing successful strategies for numerous businesses, and who would rather tell you the uncomfortable truth on the first call than collect a retainer for six months pretending things are fine.
Matt is the rare individual who can sit with a CFO and a developer in the same meeting and earn both rooms. He found revenue we'd written off as impossible and built the path to capture it.
Things people actually ask me before booking.
Most of my work is with established D2C and eCommerce brands doing somewhere between $100,000 and $10M in annual revenue. If you’re pre-revenue or just starting to get traction, there is still immense value I can offer, however it should come with the understanding that it can often take upwards to 5 years for a brand to start generating substantial revenue through organic alone. There is still no magic revenue switch in eCom (believe me, I’ve looked).
You’re hiring the strategist, not a pyramid of account managers and junior analysts. I do the diagnostic work myself, build the strategy myself, and either execute it with your team or hand it to an agency partner. You pay for thinking and direct growth consultation.
The Revenue Gap Analysis is a fixed-scope engagement with a clear price of $250. Other engagements come with different pricing based on the scope.
While I can and do consult on these channels, I can provide the most value through SEO, and this is often where I see online stores (even big ones) struggle the most. If you’re already generating several thousand dollars of revenue every year, chances are ads and email are driving a good chunk of this.
I can tell just by skimming your website for a few minutes if you’re a good fit or not. There’s no point in a discovery call because it’s not an efficient use of my time, or yours. I strive to make each engagement impactful, therefore I prefer to do away with the theatrics and back and forth of the discovery or sales pitch process. You either know you need help, or you don’t. It’s not my job to convince you, it’s my job to help you.
Book a call. Find the revenue.
Pay, schedule, and get an hour of senior strategic counsel on the calendar.
Or scroll up to pick a different engagement size